FutureMakers

With a new logo, FutureMakers needed to bring their older materials up to date. I first put together a comprehensive audit of existing pieces, covering both design and functionality, and suggesting where changes would be most effective. I designed a brochure, sell sheets, product line sheets, product instructions (using illustrations from Kate Haber), box labels, and trade show booth banners.

The audience was wide, including purchasing decision makers (school administrators, finance staff), educators (teachers, librarians, counselors), and learners (students of all ages). The instructions needed to work on a purely visual level to accommodate all ages and language skills.

In addition, because FutureMakers is small organization, they needed the flexibility to edit and print everything in-house. The instructions are on standard size sheets and machine-foldable, and since the product line changes regularly, all files are designed to be easily updated through data merges.